MASTERFESTIVALAPP LTD

After six years building the OnBeat project, it’s become clear that breaking into the on site festival payments market is almost impossible at this stage. Since Covid, nearly all the smaller startups have been bought by the big players and absorbed into platforms like Ticketmaster, which they’ve now rolled out across their global event networks. Our concept was stronger – more Netflix than Blockbuster – but convincing the industry to switch is a huge challenge, and realistically we would be forced to focus on smaller independent festivals. Add in the fact that every event type is different city based, field, camping, multi day, multi venue which makes a one size fits all solution almost impossible to build at the level of investment available in a SEED or SERIES A round.

But there is one massive global market sitting right in front of us that no RFID payment platform has ever touched. It’s completely overlooked by the big ticketing, festival and payments companies, it is currently struggling under global economic pressure which gives us a huge opportunity, and best of all it genuinely allows for a universal one size fits all solution. It’s a three hundred billion dollar plus global sector that’s growing fast and is ripe for digital transformation. In this space, the top ten customers alone could generate more than thirty five million dollars a year for us within five years. This is why we’re pivoting fully into PridePulse, positioning it as the core business targeting major global clients, while still selling our festival tech to the same competitors who already dominate traditional ticketing and are now looking for new growth areas.

We’re also shifting our operational focus from the UK to the US. To do this we’re incorporating PridePulse Inc. in Delaware and raising ten million dollars at a thirty million dollar pre money valuation. For our existing UK investors who benefit from EIS, we’ve worked with our advisors to make sure you keep that advantage. The solution is the creation of OnBeat Holdings Inc. also in Delaware which will be fully owned by MasterFestivalApp Ltd so your investment structure and EIS eligibility remain intact.

We expect the new corporate structure and the ten million dollar seed round to be completed by December twentieth. Below you’ll find the full investor deck along with a thirty seven minute video overview explaining the new strategy and growth plan.

Thanks for your continued support as we move into this next and much bigger chapter.